How to improve your website ranking with organic search engine optimisation


When it comes to making yourself visible online in 2022 and beyond organic search engine optimisation services are a must to give you the boost required to take on your competitors.

Post pandemic, lead generation is at the forefront of every business owner’s mind and to do this and avoid paid ads, organic SEO is the best way to help you gain and keep the momentum moving forward.

It is now statistically common knowledge that higher than 75% of internet users do not look past the first page of Google for options; if you are not there, you are losing valuable revenue.

In this article, we will focus on the primary key areas to start this momentum.

Optimisation Using Keywords

Keywords always have and still play a pivotal role in SEO in 2022. To boost your organic growth, you must invest in keyword research and optimisation.

Where to start? First up, you need to conduct keyword research. You can use many tools online, such as Ahrefs or SemRush.

Choosing the right keywords will set the foundation for all your SEO campaigns moving forward.

Ensuring you are visible for the most relevant search terms to what you can provide the user as far as products and services are concerned is vital; this will gain the trust of the user and Google.

Keywords come in two types:

  • Short-tail Keywords
  • Long-tail Keywords

Short-tail keyword consists of one or two words. For example, ‘sunglasses.’ sends a clear definition to Google of what the user wants.

If someone is searching for ‘photography’, then a short-tail keyword will not help in this case as you need more search definitions, such as are they looking for photos, a specific photographer, an instructor or a beginners guide? Or more.

In this case, you would look to use long-tail keywords. Long-Tails contain three or more words. So, in this case, ‘photography classes in Melbourne.’

This is a specific search, so any business that offers photography classes in Melbourne and ranks for that keyword phrase will be visible in the search engine results pages (SERPs).

Long-tail keywords have trended in recent years as business owners have identified them to be able to drive more specific, convertible leads. This is mainly due to them not being ambiguous, driving a higher quality of convertible traffic to your site or store.

Once you have chosen your keywords, you need to integrate them.

Using relevant keywords is vital, so Google understands each page, and when its crawlers index the pages, they know what you are selling.

Keywords can be added in multiple areas on your Homepage and throughout the site, such as your:

  • Heading
  • Meta-description
  • Title
  • Content

All of the above will help you rank better as you optimise each page with keywords; it helps drive convertible traffic.

Link Building

Link building is also another stalwart of organic SEO, and they come in two types:


Inbound links are a precious commodity in digital marketing for higher ranking.

By linking other credible sites within your industry that have relevance to you, Google will pick up on the fact that you have authority within your niche and rank you higher positional wise and give your Domain Authority (DA) a higher ranking.

When you have higher domain authority, other companies will approach you for the same.

Content creation is your starting point. By writing informative articles about the services, products and industry in general that you are in, the web admins who control another site may see that as valuable to their readers, post it and therefore produce a valuable backlink.

Internal Links

Outbound links boost your online rankings as they link to other sources.

By linking outbound, you can link to other relevant pages. On the other hand, internal linking is designed to keep users fixated and spend time clicking through your website; therefore, spending more time online boosts your rankings that way.

Google now ranks on the time a user spends on your site. The longer they stay on, the more Google thinks you are engaging and valuable to its users and wants to push you further up for that search term.

Using a responsive design

User Experience (UX) has been a buzzword in digital marketing forever!

Providing a user with a positive UX is essential for the user and vital to you keeping them on there long enough to turn into a lead or if you are an e-commerce site, a sale.

Responsive design will assist you in doing this. In essence, it is helping your website adapt to different devices that a user could be accessing your site with, such as:

  • Tablet
  • Mobile
  • Laptop
  • Desktop

The design will automatically adjust to each screen, therefore not affecting the UX.

Te design will keep users on your website longer, and coupling this with a good set of internal links is perfect for engagement.

If you are using organic search engine optimisation services, they will know all about this and how positively Google will respond to time spent on the site.

Using Videos on the Website

The younger generation is getting lower attention spans than their forebears and another way to gain people spending more time on your site is a few well-made videos.

Videos garner more engagement across the spectrum, but especially among younger viewers. Again, this is something that retains people for that extra six to eight minutes on the site and helps with your rankings.

If you were selling a product where it moves and is operational, showing its moving parts and how it does what it does on the screen will also help your conversion rates from interested to a LEAD.

Quality Content Curation and Marketing

Content marketing is proven to boost the ranking of a website.

You are providing your audience not just with helpful information, but it must be created to engage (again, getting people to spend time on the site); if the user is learning something while browsing, you are on to a winning formula.

Content curation comes in more than one form:

  • Videos
  • Blogs
  • Infographics
  • And more…

Content pushes the organic envelope, so the basic rule of thumb is to ensure that your content is:

  • Relevant
  • Up-to-Date
  • Informative
  • Engaging
  • Updated Frequently
  • Fun

The art is getting them to learn about you, your business, products and services, but don’t make it mundane and boring, use the video aspect, and have special offers for new customers. Get them to sign up for your blog and give them a free voucher.

All these things get people to stay longer on your site, which helps with ranking points and sharing your information with others.

So, here you are now building:

  • Credibility
  • Domain Authority (DA)
  • Rankings
  • Higher Lead Generation
  • Conversions
  • A growing Customer Fan Base

Once you achieve the above, you are on your way to organic SEO success.


2022 is proving to be a groundbreaking year for digital marketing. Google hits per day are up over three billion compared to 2019. A staggering increase off the back of the pandemic. This is excellent news, but it comes at a price; COMPETITION. Almost gone are the days when a business owner can run a business and a successful SEO campaign; it’s too much work. As we said at the top, the best advice is to find some organic search engine optimisation services near you. Good luck.