How to use Mirroring Psychology to Craft Killer B2B Messaging


Mirroring psychology, in general, refers to the subconscious imitation of another’s gestures or even speech patterns of any other kind, which includes the use of verbal and non-verbal behavior.

Humans do learn about this mirroring psychology in an effect of infancy, which was towards the way to understand the emotions of others. (This is otherwise known as empathy in common terms).

In marketing, mirroring psychology is used to connect and build rapport with the targeted audience. This time it’s a conscious effort towards this mirroring psychology because it comes across as a manipulative effort. You now what, famous B2B marketing agency follow mirroring¬† psychology.

Alright, here’s a simple three-step process our content pros come into use when you work with the mirroring psychology.

Internally the first step, we can never actually think of this kind of stuff as that of mirroring psychology. It’s just a very normal part of the process of discovery, and then you can always try to understand a user or client’s audience.

But even though we don’t use the word mirroring psychology, the concept behind this is what we’re doing is mirroring psychology.

Step first of mirroring psychology is by identifying your customer’s problems, which is very important. Figuring out what are the specific problems that your target audience has and then they have to list them out.

The best way to get this info is by interviewing them and going deep with the conversation. That could mean current or prospective customers in mirroring psychology.

But if you can’t do that, pay attention to these small things that will come your way with mirroring psychology:

  • You can question a major part with your sales team that can get well through your website or sometimes over the phone.
  • Google queries usually bring out most people to your site which can be easily found in the Search Console segment.
  • Reviews users can write to the third-party sites like that of Capterra.
  • Website pages that belong to you often engage with the most found list in Google Analytics.
  • Comments on various articles that are posted on many industry trade sites.

Step two can be about figuring out as to what is the biggest problem in mirroring psychology.

From the list with essential data, we can also deduce certain companies that have issues with efficiency, accuracy, and compliance.

Based on the above, the order in which the problem should look like is this:

  • Accuracy
  • Efficiency
  • Compliance

So, if accuracy is the biggest problem our example audience has in mirroring psychology, we must always lead with it in our messaging context. If we make it all about efficiency or compliance, we’ll miss this proper mark of what is accurate in a system.

Another thing that can be figured out is what your prospective customers need to fix or mirror it. Put pain points in their language to convince them.

What words or language do they use? What are the specific details they stress? How would they describe it if they have too and then, at last, are they standing in front of you?

Try running with this exercise by setting your audience in mind hypothetically. See if you can come up with not less than 5-10 key messages that will use mirroring psychology by thinking and talking about your problems.

It is quite easy to be cynical about a concept like that of mirroring psychology, especially in marketing. But while doing this, what you can do is understand the people who will help make your business possible and are vital to prospective growth.

If you think that your business is the best chance a customer will ever get to solve a specific problem and mirroring psychology will help you to connect faster, then it’s a good thing.

In case you want to craft a killer B2B message, get in touch with a B2B Marketing Agency.