So you have this awesome event or business in mind that you want to begin selling tickets for. Well, there are a few ways you can go about doing so, but here is how to sell tickets online like a pro.
Forget About The Big Guys!
Chances are if you are reading this article, you are not hosting a million-dollar event that is headlining Taylor Swift or something. Therefore, you don’t want to go with one of the bigger ticketing platforms like Stubhub that have high fees and are not super easy to navigate. Instead, you should look around at different ticketing alternatives that can help better meet your needs.
What Makes A Ticketing Platform Good?
A good ticketing platform meets all of your needs. It will have:
- Ability to create discount coupons
- A dedicated support team
- Analytics on attendees
- Event calendars
- Lots and lots of features
- Low fees
- Revenue control
- Ticket scanner
- Unlimited tickets
- No Contracts!
You should expect a lot out of your ticketing platform. Don’t settle for anything less than the best and know that the big guys are more often than not, not the best solution for smaller events.
Pick A Merchant Account With Low Fees
A merchant account is what allows you to process customer payments. It is separate from the ticketing platform but gets hooked up to it. The three most popular merchant accounts in the U.S. are Stripe, Square, and Paypal.
We recommend checking out which merchant works best with the ticketing platform you have chosen. Not all are as compatible with one another as others. If you’re lucky, you may even find ticketing platforms that have partnered up with merchants to offer you discounts and special services.
Hold out for these kinds of deals. Trust us, you want a merchant with the lowest fees possible that works well with the platform you have chosen.
Be Sure To Hook It All Up To A Great Website
Having a good ticketing platform and merchant is important, but useless if you have nowhere for it to live. You need a great website to house the ticketing platform that people can easily find and navigate. Building a premium website that you can easily market and works well with your ticketing platform will help you sell tickets like a pro.