Seven Steps to Build a Business Strategy for Your Startup



Is your startup one of those startups that do not have a business strategy to help grow online? Without a smart business strategy, startups have no clear roadmap for long-term success. When an idea turns up into a profitable business, it’s time for celebration. But that’s not enough. Continued success demands many different and evolving business strategies. It’s beneficial to learn about business strategy for startups to map a growth path. Position your startup company strategy that works by following these fundamentals:    


  • Define Your Business 


The first step towards building a startup company strategy is to define your business and value proposition. Articulating a compelling value proposition is critical. Aim to limit your value proposition by thinking about the following:

  • The product/service you are selling (online or offline; or both),
  • What makes you different from your competitors,
  • Whether you are uniquely qualified to exceed customers’ expectations


  • Define Your Goals


The second key aspect of business strategy for startups is defining attainable goals in the initial months. A long-term plan of action requires a lot of time and effort. Therefore, it can be set at a later stage. However, defining short-term goals can be achieved in the first six to twelve months, which can help you grow organically.


  • Identify Your Target Customer


The third step towards building a startup company strategy and making your business a success is identifying your target customer. It is a crucial part of the business strategy for startups. If you don’t identify your customers clearly then you are more likely to repeat wrong product/service enhancements, marketing strategies and more. When deciding on your target customer, there are several ways to identify your market:

  • Start surveying; your target customer’s age, gender, marital status, hobbies, where they live, earning potential, etc.
  • Analyze market data; which products are popular, competitor’s market
  • Use your contacts (family, friends, colleagues, mentors, etc.) to give feedback about your product or service.

You need to paint a picture of your target customer. You need to think about your niche market and craft some assumptions about your target users in as much detail as possible.


  • SWOT Analysis


It isn’t easy to measure startup success without first performing a SWOT analysis. It helps you identify what levers and tweaks require changes for your startup. You recognize, measure and analyze your strengths, weaknesses, opportunity and threats for a successful startup. Doing this will help you improve your decision-making. You can also redefine strategies to dedicate the resources to the required areas of growth of the startups. As a business owner, you need to think about your strengths and weaknesses so that you can hire the right people with the right experience to help drive it forward and build the right team around you.


  • Monitor Your Competitor


Starting a new business is a learning process and involves a lot of research. A vital part of this is keeping an eye on your competitor for many useful reasons. Monitoring your competitor helps you to see exactly how they are marketing their startup. It may also help you learn about their strengths and weaknesses. In essence, it may help you find a way to make your business stand out and succeed.


  • Scale Your Cash Flow 


The most important component of business strategy for startups is to understand how you are going to make money. Every business owner has to monitor their spending habits, avoid debts and limit overheads. Bring in someone who can perform the tedious tasks of creating a cash flow projection and who understands what is needed.


  • Digital Marketing Strategy


Finally, regardless of whether you are a B2B (Business to Business) or B2C (Business to Consumer) startup, having a digital marketing strategy is essential. Digital promotions are primary while starting a new product/service or expanding the business. For a successful and savvy startup, it is also advisable to use the tools and an expert to demystify the digital world along with the business strategy for startups.


Building a successful and long-lasting startup is critical. Any mistake can burn all your hard work into flames. You can ensure the business strategies adopted will help turn your business into a success by following the steps mentioned above. All the best! 

Learn the Best Business Strategies

Indian Institute of Management (IIMs) were primarily set up for developing managers for public sector enterprises. However, in the last few decades, the need has evolved to a large extent. IIMs cater to the talent requirements of the corporate sector as well as the emerging demand for entrepreneurs. You can learn the best business strategies at the Indian Institute of Management Udaipur, which is committed to creating future leaders by combining excellence in both teaching and research.