The importance of a professional website is unrivalled.
In today’s environment, having an authority and professional website is essential for business, and without it, you’re destined for failure.
Why is a good website so important?
Nowadays your website is the business card of your organization. The website serves more than just as a source of information, it reflects how you are as a company and what you want to radiate.
Research among over 400 respondents proves that customers will not shop with a business if they do not have an official website.
Your website therefore plays a crucial role in making a good first impression and reaching more people that are willing to buy from you. ‘
Every single person we interviewed said they would not shop at a website that is unresponsive and badly structured.
A website is therefore very important for your company, but what place does a website have in a content marketing strategy?
Content marketing is all about distributing valuable, relevant content to your target audience, which influences them in their decision making and buying process. This is often done by, for example, placing a white paper or other knowledge document on your website and using it as a basis for detailed content, such as blogs, infographics, or social media posts.
This content is distributed through various channels, such as social media or newsletters, and this always has the same goal: to trigger people to click through to the website and consume the content and inside that content, there will be links to the business’s products or service. It’s a funnel 101.
The Role of Your Website
The website therefore has two important roles in your content marketing strategy.
- The website is your publishing platform, the place where content is placed. Blogs, articles, and knowledge documents can be found on the website and that’s how you attract people into your website.
- This is where you want to lead the target audience to get the interaction. After all, this is the place where the valuable content is located that you want your target audience to read and where they then also take an action, for example downloading a pdf so you can acquire their email or by clicking on a link that takes them to your product page or service page. To achieve this, the website must be structured like a funnel and the correct frameworks need to be implemented. This can easily be done completely for you by affordable and professional website design businesses.
I strongly suggest you take action and make your website into a powerhouse. First work on your website design to make it as professional as possible (use help of web design companies like this one if you need it) and then make sure to optimize the code of the website for Google SEO purposes (use help of SEO experts if you need it).
Customers trust websites, especially when they are presented as authorities and professionally designed.
The best thing about it is that you only need to set it all up one time, and it’s permanently yours and running!