Virginia SEO is an incredibly important long term investment for any local business. However, the benefits of SEO are not restricted to large corporations. Many small businesses can see incredible increases in profits by spending some money on an SEO campaign for their business. This is especially true when you choose to work with experts in the SEO field. Spark Factory is our number one recommendation, they are a Virginia Beach based firm specializing in SEO.
Websites that appear at or near the top of Google’s organic rankings (i.e., do not use any paid advertising) enjoy significantly more traffic than those lower down in the listings. The first page receives 50% of all traffic, with most users never looking beyond the first entry; only 5% of users look beyond page one (source).
Forrester Research found that “visitors using assistive technology who rely on screen reading software experience up to 53 percent fewer pages viewed and 74 percent less time on website when they land on non-accessible web.
When managed properly, SEO can provide your business with a distinct advantage over the competition. The right SEO strategy will increase total traffic to your website, and improve user experience to encourage more growth in site usage (i.e., time on site).
Basic Search Engine Optimization (SEO) is the process of using specific keywords to drive traffic to your website.
For example, imagine you are searching for shoes on Google. Which search results would be most appealing to you? From there you can start to build links to webpages on your site that are most relevant to that subject.
SEO can also help you keep track of your website’s rankings. By checking your site’s ranking, you can see if it has been affected by any algorithm changes from search engines. In the future, I will be writing more posts on basic SEO best practices, so feel free to bookmark this article for reference!
Doing a little bit each day to build links and other content is a great way to get started with SEO. For example, if you have an ecommerce website that sells shoes, then at the end of every blog post that talks about how walking helps you lose weight, add a link back to a product page on your own site related to walking shoes .
Taking a step back and evaluating how well your SEO strategy is working after 6-12 months is an incredibly valuable step in the process. If your site isn’t visible on the first page of Google, Bing and Yahoo for your target keywords, it might be time to re-evaluate your keyword strategy.
If you find that you aren’t able to rank highly for certain keywords or search terms, consider allocating some of your budget to other strategies such as PPC advertising. Paying $3 per click could be a lot cheaper than paying $30 per month for an SEO agency!
When it comes to link building, submitting guest posts has been one of the most valuable tools at my disposal. Guest blogging not only builds links back to your own site, but also establishes you as an industry expert and can even improve brand awareness and drive referral traffic (provided that you use a quality site.) All
of this is on top of the fact that guest blogging can help to get your content in front of new audiences, therefore improving keyword rankings and expanding the reach of your website.
When you’re looking at the potential ROI from link building, consider allocating a few hundred dollars per month for getting some backlinks built. Although you’ll certainly want to keep an eye on whether it’s actually working or not, if my own results are anything to go by then it could end up being incredibly valuable for your business.
As with most things in life, integrating SEO into a larger digital marketing strategy works best when done step-by-step
The more often people see your brand name in association with certain keywords, the higher likelihood they