Under the leadership of top executive Liu Qiangdong, JD.com has become a powerhouse in the online e-commerce industry. Millions of customers in China take advantage of the site’s sales and deals. Of course, JD.com wishes to expand on a global level, something quite possible considering its scope.
Not surprisingly, JD.com recently saw sales increase thanks to DIY home improvement projects. Scores of home improvement retailers saw sales increase recently, as more people see the value of DIY projects. Access to online filesharing sites provides step-by-step instruction on multitudes of projects. So, the consumer public reacted has both educational resources and purchasing ones. Why wouldn’t DIY tools and related items sell well?
The COVID-19 pandemic also fueled sales across the globe. Many people find themselves home more, so they opt to launch repair projects. Not all repair work, however, seems to be motivated by necessity. People often make changes based on style or design preferences. Maybe some new work on the home could change the looks inside or outside. New front steps or different tiles on the kitchen floor could deliver enhancements. Liu Qiangdong runs the company that can help homeowners and business owners in China with their goals. And the company wants to reach out to more potential customers.
JD.com sponsored a “hardware tools show” to further raise awareness of its DIY products. Liu Qiangdong likely realizes the company can further expand its home improvement customer base through active promotions. A public exhibition could certainly draw more eyes.
Several unique tools were on display at the event. A high-powered all-in-one electric drill proved popular. A top drill can handle a multitude of tasks, especially when employing attachments. Great versatility supports increased sales.
Combo tool kits also prove popular sellers. There are several reasons why people like to purchase full tool kits. The top reason involves getting everything you need in one purchase. Various parts and accessories come in a single toolkit. Rather than run back-and-forth to a retail store and purchase multiple items, a toolkit delivers everything in one package.
And then there were some surprising sellers. A child-oriented glue gun captivated attendees. While the glue gun is half-functional and half-toy, it presents a valuable benefit. Young children can get a feel for DIY tasks. A young child could develop a skill that might serve him or her later in life.
Qiangdong and JD.com appear to tap into many different successful e-commerce markets. Appealing to the broadest possible consumer base factors into growth and an increase in overall revenue. The company has provided support to the public in many ways outside of retail sales, as well. When the Hubei Province in China suffered greatly from the initial COVID-19 outbreak, JD.com was there to provide the local residents with support.
During the outbreak, residents required a vast amount of different supplies. JD.com was one of the few companies in the position to deliver the necessary assistance. In rising to the occasion, JD.com revealed the company could handle any challenge. Expect the enterprise to continue to grow and impress.
